Help redefine the meaning of #LikeAGirl

Always - Play #LikeAGirl

As a parent, I have many wishes for my girls, and one is to never let their gender get in their way. I want them to always know that they can do and be anything they want to – and that they should be proud to be girls.

Recently my oldest was teased by a couple boys at school, because she’s in competitive cheerleading. They told her she was ‘such a girl‘, and that ‘boys play real sports‘.

My daughter then told me her response to them: “Real sport? Pfft! You pick up balls and throw them in the air. I pick up people, throw them in the air AND catch them“.

Proud moment! My daughters attitude is something to be admired.

This Super Bowl Sunday, watch out for the debut of a 60 second version of the influential #LikeAGirl video. With more than 100 million people watching the Super Bowl, including an expected 10 million in Canada, Always wants to ask girls, women, boys and men across the country and around the world to help redefine the meaning of #LikeAGirl.

The #LikeAGirl campaign from Always is about standing up and fighting against stereotypes and attitudes of what being a girl means. It’s helping break the stigma and lift up young girls everywhere.

You can help spread this message by using the hashtag #LikeAGirl on social media {tagging @Always}, to show young girls everywhere that we can make “like a girl” mean amazing things!




  1. I dance like a girl, dress like a girl, and promote all girly things! Proud to be one 🙂

  2. Way to go to your little one! I would have loved to have seen the faces on those boys lol Awww…. that commercial was adorable <3 I'm guilty of loving #LikeAGirl

  3. I do everything I love the best I can until I find a better way to do it. I love being a girl!!! I wouldn’t want it any other way…

  4. I shovel snow like a girl. I know Im weird I love shoveling the driveway. Its got to be all nice and straight and neat.

  5. I am a female coach for Judo, and for the first time ever, our Junior class of 30 is half GIRLS !!!

  6. I do most everything #LikeAGirl because I’m damn proud to be a girl and live life #LikeAGirl. Enough said.

  7. I’ve delivered 3 babies “like a girl”. And I can also change a tire and the oil in my car!

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