Mattel Fijit Friends

If you have kids and haven’t heard of Mattel Fijit Friends yet, you must be living under a rock.
No really, hello under there!

Fijit Friends are what I’d consider THE product that is making a huge buzz in toy stores, especially among tween girls. When I first uttered the name to my oldest daughter, she lit up like Christmas morning and didn’t waste a second to tell me all about it {in very fast and excited sentences}.

What’s all the excitement?

Figit Friends is a unique toy that is actually an interactive friend, with huge personalities and the ability to chat and communicate with people {and most importantly, the little of our people that love to chat as much as they do! Ahem, again, my daughter}.

There are 4 Figit Friends, all with different names, colors, personalities and well … ear shapes too. They work independently, or when you have more than one, they really chatter away. So, instead of my daughter playing with other toys and dolls and doing ALL the talking for everyone – Figit Friends talk back, have conversations and so much more.

Thanks to Mattel, my daughter got a really great opportunity to host her own vlog – one that was met with so much enthusiasm and excitement. Isabelle was sent her own Figit Friend, pink ‘Sarafina‘, and a Flip Video camera to record her hew adventures with her friend. She even took both Sarafina and her videocamera – everywhere {even on last months’ trip to Banff National Park}. She has been introducing Sarafina to everyone she meets, just like she would a real-life friend.

Have a peek at what my daughter and Sarafina have been up to {all footage included in the video was decided by her, and what she deemed to be the coolest’ part about having a Figit Friend}.

It’s true: Figit Friends can say over 150 words and phrases, and they  respond to over 30 keywords and phrases. So, if your child asks, “Tell me a joke!” – Figit will do just that. They also respond to music and media – recognizing and dancing to upbeat songs with energy and swaying to slow music. Plus, they have their own music built in too. The only downside as I see it, Sarafina’s a bit hard on the batteries. Then again, my daughter plays with Sarafina all.the.time.

Fijit Friends are new, hot for the 2011 holiday season and fully authentic. Not only do kids have fun with them, but they also encourage good self-esteem with positive conversations and talk about being a good friend and having a great day. There’s an app for that, plus, soon you’ll be able to download more phrases too. There’s a reason why there’s always a group of kids around the Figit Friends display in stores, so don’t be surprised if your child soon asks for this toy {if they haven’t already}. Figit Friends retails for $59.99 CAD, regular price and is recommended for ages 6+ and especially great for tween girls.


Disclosure: I received product to facilitate this review, all opinions are my own.




  1. I think my 3rd dd would love this as she is kinda always left out. This would make the other kids want to include her.

  2. I would love to have a Fijt Friend because of the way it promotes a girls self esteem. What an amazing toy!

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  5. I would love to win this for my niece. She’s the oldest one of her siblings and cousins and this would be great for her self esteem.

  6. My daughter wants this SO bad! ๐Ÿ™‚

    justasmalltownmommy at gmail dot com

  7. I think this would be a delightful gift for my step-daughter. She is a chatterbox and often gets bored when her family won’t chatter with her! The Fijit Friend looks to be an entertaining toy!

    in1bigcity on Twitter

  8. I would love to win this for either my youngest daughter or my neice, not sure yet, either would love it – honestly it would depend on if it came before Christmas and I had time to ship it to my neice LOL (on who would get it) we still need a gift for my neice so that would be my prefrence – always love to win the gifts of course. Otherwise my daughter would love it for a Easter gift ๐Ÿ™‚

  9. I think even though my girls are younger than the demographic for this toy they would LOVE having something that talks back to them. I’d make it a “joint” gift for them both from Santa

  10. OMG – my Grandson wants one of these sooo much — sorry I can’t enter ;-(( (Live in the USA!) Good luck to all you Canadians….

  11. I just think it looks like fun – a built-in friend when you’re home sick or when all your friends are busy. And it’s cute too!

  12. My 5 year old daughter would absolutely love this! She is always pretending to talk to her toys so it would be awesome if they talked back:)

  13. My daughter would love this…she loves to talk to her toys so this would be pretty fun for her to speak back!

  14. I’m in the USA so I’m not eligible to WIN or ENTER this giveaway, but I just wanted to say that I truly enjoyed reading your review AND my daughter wants one of these Fijits SO GOSH DARN BAD! Darn, I wish I could win! NUTS!

  15. I’d love it for my son, he’ll have an absolute blast with it. I can’t believe how many words this cute thing can say! Since it’s mostly for girls, I have a girl too in case my older son doesn’t dig it ๐Ÿ™‚

  16. I would love to get one to regift it to my neighbour’s child. I hear them rave about them.

  17. i would love to win this for my niece…she’s always into different gagets and i think she would have a blast with this.

  18. My 8 yr old daughter seen these on tv and “just absolutely has to have one”! They seem really fun and cute. I would love to win one for her.

  19. My oldest would absolutely love this toy! It would be so neat to see in action!

  20. I would love to win one for my niece,she would absolutely love this!
    ksceviour at hotmail dot com

  21. Oh my, I have been seeing these everywhere, and understand it is the hot toy of the season!! That’s why I’d like one. I wouldn’t drop the cash on it, but it would be wonderful to give to a very important little girl in my life!!

  22. Pingback: My Organized Chaos–Fijit Friends Giveaway
  23. My dauther would LOVE this, my niece was given one for her birthday and my daughter quickly took it from her – she was absolutely mesmerized by it!

  24. I’d love to win this for my girl! It’s the only thing on her xmas list this year!!!

  25. I would love to win this for my daughter ,because we seen them in the store the other day and she seemed to love it

  26. #1
    I google +1 your What I Learned from Parenting Toddlers post
    angela m

  27. #2
    I google +1 your What I Learned from Parenting Toddlers post
    angela m

  28. My DD would love this. She’s a talker and would be thrilled that the toy would answer her!

  29. Tell me who you love to have a Figit Friend and why!

    I would like to win this for my daughter for Christmas. It is something she wants!

  30. My best friend’s little girl would LOVE a Fijit as she is really into toys like this – plain and simple.

  31. I would love to win this for my niece. It would help her with more of the skills that she needs to learn.

  32. I would love to win a Fijit friend for my niece, who is coming to visit from Canada. I haven’t seen her for several years and it would be so nice to give this to her – she has it at the top of her Christmas list!

  33. Id love to win one, i have three daughters and these are on the top of their christmas list this year!

  34. I’d like to win this for my son. He may be a bit young for it yet, but I think he’d really enjoy it. This is such a neat toy!

  35. I’d love to give this Fijit to my goddaughter because it’s cute and she’s asking for one.

  36. I wouold love to have this for my daughter. This is actually the only thing she is asking for christmas.
    janicebudgellpollard at hotmail dot com

  37. I like you n facebook
    janice budgell pollard
    janicebudgellpollard at hotmail dot com

  38. My 11 year old daughter would love this toy. They are cute and look like a lot of fun!

  39. I am a public follower of yours on Google Friends Connect (Carolsue)
    Digicats {at} Sbcglobal {dot} Net

  40. I think I would like Logan cuz’ the idea of a toy talking back seems silly but interesting ๐Ÿ˜‰
    jlas at live dot ca

  41. I would love to win this toy! My daughter has been talking about them non-stop, and I didn’t know what they were until this post!

  42. Walmart is adversiting this toy as being good for girls. I wonder if boys would like it too.? I would most likely give this to one of neices.

  43. The video sold me! It’s much bigger than it looks in the picture and it looks like fun! I’d love to give it to my daughter

  44. I would love to have a Fijit Friend for my daughter…. She is all about dolls now that she’s 4- I’m sure she would love this!

  45. i would love to win one for my daughter. she is such an amazing little helper it would make her whole christmas!! good luck everyone! ๐Ÿ™‚

  46. First of all, Thank you for giving away such a great gift. I have 3 kids and they have been hounding me for a Figit Friend every time we go into the store. If I won one, then I only have to buy two! That would take a load off. Thank you again!

  47. I would love to get this for my daughters to share, they need to learn positivity and how to socialize, plus be entertained so momma can have some hot relaxing baths hehe.
    nathania.a at gmail dot com

  48. Tammi,

    Saige would love to win this or on the other hand I would love to win this and give it to her for Christmas… I follow you on Facebook!

  49. shared on twitter .. smirksmiles smirksmiles Cindy L
    Win one of the hottest toys of the 2011 Holiday season at #MyChaos A FIJIT FRIENDS by Mattel!

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