Give your Best Blonde the New Joico Blonde Life

More and more often, women are choosing to be blonde, in fact, globally about 46% of women who colour their hair go blonde. I did, and my hair has been lighter for quite some time now.

What you may not know is that when a person goes blonde, there is some work involved to keep that perfect blond hue. It can be tough on your hair and you need the right products to keep it looking and feeling healthy, all the while maintaining that colour without it going brassy. That’s why Joico, created the New Blonde Life of products, with its new line just for all the “blondes-by-choice!”

Blonde Life

Blondes want to keep their colour healthy, on-tone and gorgeous for as long as possible. The Joico Blonde Life care products provide the royal treatment at home with a trio of intensely nurturing, sulfate-free formulas specially formulated to combat the dreaded 3 “B’s” (brassiness, brittleness and breakage) many blondes face after they leave the salon.

So if you have a Best Blonde in your life, this is the perfect line to give as a Christmas gift – it’s literally the gift to help them keep their gorgeous colour of hair.

The Joico Blonde Life Brightening Shampoo, Conditioner, Masque and Lightening Powder were created with the strand-strengthening amino acid Arginine, and an exotic nutrient-rich blend of Tamanu and Monoi oils, all of which banish the challenges of brassiness, off-tones, fading and damage that blondes experience daily.

“Intentional” blondes tired of dealing with coarse, porous, hard-to-detangle hair are looking for products that specifically nourish and revive their delicate strands. By combining elasticity-boosting Arginine, rich oils Monoi and Tamanu, with detoxifiers and Joico Bio-Advanced Peptide Complex®, Blonde Life repairs damage, replenishes strength and prevents breakage in one fell swoop.

Why this line is loved:

  • Proven to keep blondes bright and on-tone for up to 8 weeks (when using Brightening Shampoo and Conditioner/Masque, which preserve over 80% of haircolour after 18 washes).
  • Blonde hair that looks healthier and feels nourished.
  • Strengthens hair, reduces breakage by over 54% in just one treatment (against combing breakage on damaged hair; in reference to Blonde Life Lightening Powder when used with Joico Blonde Life Brightening Masque rather than a non-conditioning bleach).
  • Up to 9+ levels of fast-acting lift (refers to Blonde Life Lightening Powder).
  •  The quickest way to brighten and lighten hair (refers to Blonde Life Lightening Powder versus other Joico lighteners).
  • The Blonde Life system’s soft notes of Jasmin and vanilla are complemented by fresh notes of nectarine, green melon and Meyer lemon, with base notes including sugared musk, vanilla and Cashmere Musk.

Blonde Life


When shopping to gift, look for this trio of fantastic Blonde Life products, they are my new favourite:


Blonde Life™ Brightening Shampoo: (300ml. $20.95 SRP)

To nourish and illuminate. Joico’s Blonde Life Brightening Shampoo, is designed specifically for bleached, double-processed and high-lift blondes. This gentle sulfate-free cleanser whips into a luscious lather then cleanses hair using a high-tech system that lifts and suspends dirt and oil in “micelles” (a fancy term for a bubble-like molecular arrangement) and quickly rinses them away. Along with it goes unwanted yellow tones that turn blonde hair brassy. What you get instead, is lustrous color and a soft, clean feel with no-drag wet combing so hair is perfectly prepped for a blow-dry.


Blonde Life™ Brightening Conditioner: (250ml. $22.65 SRP)

For illuminating hydration and softness. Forget the heavy, gloppy treatments that weigh down fine, blonde strands. This nourishing formula combines the lightness of a lotion and the power of a serum to provide instant, intense hydration. Each highlighted strand is polished to a high gleam, giving incredible shine and detangling power. This is a deeply nourishing conditioner that instantly revives blonde hair without weighing things down.


Blonde Life™ Brightening Masque: (150ml. $25.95 SRP)

Intensely hydrates, detoxifies and illuminates. A quick-acting product designed to hydrate, soften and illuminate blonde hair by neutralizing chlorine and removing those nasty trace minerals known to turn a gorgeous head of blonde hair into a dull, yellow mess. The perfect companion for Blonde Life Shampoo and Conditioner, this instant treatment transforms bleached, brassy, fried hair into soft, glossy, reflective strands that have body and elasticity – the kind that makes everything move, bounce and shine.


I received product to facilitate this post. As always, all opinions are my own




  1. My hair has changed and I find it most difficult to keep my blondes from going brassy! Thanks to your review, I may just buy the shampoo & conditioner to start! 🙂

  2. I totally have to try this line!! I have tried Joico before but not these ones here yet

  3. I love Joico products and I bet this line of products would be great for my hair.

  4. I have never gone blonde (except to prep for dying my hair) because it seems like so much work. It souds like these products make it a bit easier to maintain.

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