Add the Kids See Free Program to your Back to School Checklist

With the back to school season officially here, I hope you’ve crossed all {if not most} items off of your to-do checklist. I know we’re exhausted from doing all the associated tasks, which include but aren’t limited to shopping for supplies, clothing footwear {and all the labelling that goes with it}.

Yet before you close the book on your back to school errand list – there is one essential task that needs to be completed. 

Eye Exams!

Each and every September I take my three girls for an eye exam, it’s an expected appointment that I do not put off no matter what. This yearly eye exam is assurance that they are free to stare at books, papers and boards for hours on end – with no strain and complications.

More important than finding that right backpack, is that they are equipped with the biggest asset for school success – their eyesight.


I was surprised to learn that research shows that 40% of parents do not plan to have their child’s eyes tested before school starts. The most common reason {at 32%} why is that parents assume that their child “sees fine”. Yikes! I’m sure 32% of parents aren’t eye doctors!

School is so much harder when you can’t properly see, and kids do not need that disadvantage. 

Just to clarify for those that assume, please watch for these below cues that your child’s vision is changing.

How to identify if your child needs an eye exam:

  • Having difficulty reading
  • Sitting close to the TV or holding a book too close
  • Frequent eye rubbing
  • Sensitivity to light or excessive tearing
  • Closing one eye to read or watch TV
  • Avoiding using a computer because it hurts their eyes
  • Having trouble seeing the chalk board
  • A sudden drop in grades

Keep in mind, even if your child has no symptoms or diagnosed vision problems, you should still get their eyes tested annually. In fact, my oldest daughters eyeglass prescription has changed each and every year, and I wouldn’t know otherwise.


Obviously more importance needs to be placed on getting those eye exams done before school starts, and Loblaw is committed to educating parents so that in turn, kids are getting the education they need.

Optical Departments in Loblaw stores, such as the Real Canadian Superstore offer the Kids See Free program that provides children from ages 4-10 years old, with one pair of frames up to a value of $49.00 and kids safe polycarbonate lenses for free. If parents wish to upgrade the frame or add any coatings to the lenses, they are responsible for paying the difference.

Free eye exams and free frames up to $49.00 and kids safe polycarbonate lenses for free PLUS it’s all right there where you grocery shop … parents, there is no excuse at this point!


While eye exams identify if your child require vision correction, exams may also detect signs of other conditions that need to be addressed. This is why experts recommend that children begin regular (yearly) eye exams at 6-months of age. Some eye conditions {such as cross eyed/lazy eye} can even be corrected if treated during a child’s early years. 

Other Illnesses & Conditions Detected by Eye Exams

  • Diabetes
  • Vitamin A Deficiency
  • High Blood Pressure
  • Retinal Diseases
  • Irritable Bowel Syndrome
  • Tumours

For your child’s health, make sure to add the Kids See Free Program to your back to school checklist, this program is available at optical departments at Real Canadian Superstore, Loblaws, Zehrs, Fortinos, Your Independent Grocer, Atlantic Superstore, and Dominion stores in Newfoundland. Click HERE to find your nearest store.

There is no excuse!



Disclosure: This is a sponsored post, yet as always, all opinions are my own.





  1. Thanks very much for this terrific reminder, eye exams weren’t on our check-list, but should be a priority!

  2. It’s very important for the kids to get their eyes checked, and it’s best to find if something is wrong early!!

  3. It is very important for children to get their eyes check, but it’s also important for us!

  4. My son just got fitted for glasses. He’s not all that keen about wearing them, but I know he does need them. Eye health is very important in my family.

  5. Annual eye exams are so important, especially for growing teens and tweens! I remember getting my first pair of glasses at the age of 10.

  6. Man, sight just isn’t something I think when I think back to school, I’m glad you posted this. Good reminder!

  7. Thanks for the reminder! Summer is always so busy getting kids ready for school, I forget to take them for their eye exams. I’m putting it on the to-do list.

  8. Back to school is the perfect time to get the kids eyes checked. I do it every year at the end of August.

  9. Eye health is so important. My Daughter needed glasses and her school work was suffering. Lucky for us the teacher suggested an eye exam and she was right.

  10. We definitely need to add eye exams to our back to school routine. We haven’t gotten around to those yet and I need to bump them up the priority list.

  11. This is such an amazing program. Good eyesight is so important but sometimes overlooked and it’s great to know that kids can have their eyes taken care of for free.

  12. We should all be going for eye exams in our family. I was just thinking about that the other day so I’m glad I saw this post to help me remember how important it is.

  13. Such an important message to ensure kids maintain the best possible vision to excel in school. Reminds me that I need to go for an eye exam myself since I put that off for several years while taking care of my children.

  14. Thanks for the reminder! I do see some of these signs on my oldest, but we always blame it on allergies or something of the sort. Will have to get checked soon.

  15. It is so important that kids eyes are checked regularly. I’ve heard of kids being nearly blind but never knowing it as they knew nothing different. My grandson’s eye problems were discovered through an examination, no one knew he wasn’t seeing clearly before that. Do get them checked.

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